Mattel, Inc. Company Profile, Information, Business Description, History, Background Information on Mattel, Inc. Continental Boulevard. El Segundo, California 9. U. S. A. Company Perspectives Mattels management has articulated its overall company vision The Worlds Premier Toy Brands Today and Tomorrow. Management set five key company strategies i improve execution of the existing toy business ii globalize the brands iii extend the brands iv catch new trends and v develop people. History of Mattel, Inc. Theme For Powerpoint Presentation 2007. The worlds largest toy company, Mattel, Inc. The companys products include a number of core toy lines, including Barbie dolls, clothing, and accessories Hot Wheels toy die cast vehicles Warner Bros. Harry Potter, Batman, Superman, and Looney Tunes products the American Girls Collection of books, dolls, clothing, and accessories Fisher Price infant and preschool toys, including Little People figures and playsets and toys based on various licensed characters from sources such as Disney and Sesame Street and games such as Scrabble and UNO. The companys toys are produced in company owned manufacturing facilities in China, Indonesia, Malaysia, Mexico, and Thailand, as well as through independent contractors located in the United States, Europe, Mexico, the Far East, and Australia. Approximately 3. 6 percent of 2. United States, with 6. Europe. During 2. Mattels revenues was derived through three main retail customers Wal Mart Stores, Inc., Toys R Us, Inc., and Target Corporation. Mattels toys have delighted generations of children throughout the world. What Is A 1982 Cabbage Patch Doll Worth' title='What Is A 1982 Cabbage Patch Doll Worth' />Issuu is a digital publishing platform that makes it simple to publish magazines, catalogs, newspapers, books, and more online. Easily share your publications and get. Information about how to identify Cabbage Patch kids and foreign factory information. The worlds largest toy company, Mattel, Inc. If youre fishing in the right place, the other end of your line might as well be in deep space for all we know about the bottom of the ocean. Of course, what you. Wildlife art prints plus original paintings with a wide selection from ArtBarbarians. Minnesota. All kinds of nature art that makes a statement in your. From Picture Frames to Toys 1. Mattel was founded in 1. Elliot and Ruth Handler. The youngest of ten children of Polish immigrants, Ruth was a secretary for Paramount Pictures in Los Angeles when she married Elliot Handler, an industrial engineer. Handler started out designing light fixtures but soon began making furniture to sell out of his garage. The business attracted four partners and quickly rose to become a 2 million enterprise making giftware and costume jewelry. By 1. 94. 5 Elliot Handler grew restless and wanted a new business approach to remain competitive in the fast changing postwar world. Mattel, Inc. m t l is an American multinational toy manufacturing company founded in 1945 with headquarters in El Segundo, California. In 2014, it. Shop for real baby doll you will love online at Target. Free shipping and save 5 every day with your Target REDcard. Handlers plans led to a dispute with his partners and he sold his interest in the company at a loss. Meanwhile, also in 1. Ruth hooked up with an old friend, Harold Matt Matson, and they started Mattel Creations, with Elliot designing products. The name Mattel was formed by combining Matsons last name with Handlers first name. Ill health soon forced Matson to sell out. Mattel first entered the picture frame business using scrap plastic and wood. With the leftover wood slats and plastic, Elliot Handler designed dollhouse furniture. Archives and past articles from the Philadelphia Inquirer, Philadelphia Daily News, and Philly. Shop for american doll bitty baby you will love online at Target. Free shipping and save 5 every day with your Target REDcard. Code Lyoko is an Animesque show that was written and produced in France in English and French for simultaneous release in its home nation as well as the US and. What Is A 1982 Cabbage Patch Doll Worth' title='What Is A 1982 Cabbage Patch Doll Worth' />Ruth Handler formed a simple sales organization, and the company was off to a winning start. In its first year the company pulled in 1. The Handlers had little business experience and even less capital, but the demographics of a baby boom plus a virtual toyless marketplace immediately after World War II gave them a unique opportunity to make their mark. Even so, it took a couple of years to see profits. In 1. 94. 6 another low cost line of molded furniture with meticulous detail put the Handlers out of the doll furniture business. Because of their introduction of a birdy bank and a make believe makeup set, however, they managed to break even, and in the following year the Handlers introduced the first in a long string of hits in the toy industry. The Uke A Doodle, a miniature plastic ukelele, was an immediate success and drew large orders. In 1. 94. 8 the Handlers introduced another hit a new all plastic piano with raised black keys. Although a winner, the company lost ten cents for each piano it sold because of quality problems relating to the die cast sound mechanism breaking loose from the plastic. These early business experiences taught the Handlers some poignant lessons in avoiding obsolescent products, ruinous price competition, poor cost control, and product quality problems. They realized that a successful business had to produce unique and original products of superior quality and strength that could not be copied easily by competitors. The company incorporated in the state of California in 1. At the same time the Handlers and an outside inventor began developing a music box employing a unique mechanism. A shortage of capital and the refusal of banks to gamble on the struggling young firm put the project on hold. With a 2. 0,0. 00 loan from Ruth Handlers brother in law, however, Mattel completed the project and produced another winner. As Elliot Handler later recalled, Our music box had a patented mechanism which had continuous play value because it operated only when the child turned the crank. It was different, it was well made, and because we were able to mass produce it, the price was lower than the imports. By taking an Old World idea and adapting it to modern production techniques, the Handlers beat out their Swiss competition, which up to then had dominated the domestic market for music boxes. The success of the music box taught the Handlers a few other lessons. First, they discovered that child participation was essential for any quality toy children should be able to interact with a toy and want to play with it often and for extended periods of time. Second, the Handlers recognized that a toy with lasting appeal is preferable to short lived faddish products and can serve as a basis for other toys to follow. Innovation, Diversification, and Success 1. Mattel reached several important firsts in 1. Sales climbed to 5 million the company introduced another hit, Burp Guns and the Handlers decided to take a gamble that would change the toy business forever. In what seemed a risky venture, the Handlers agreed to sponsor a 1. Walt Disneys Mickey Mouse Club on the ABC television network. The Handlers signed for 5. Mattels net worth at the time. Up until this time, toy manufacturers relied primarily on retailers to show and sell their products and advertising occurred only during the holiday season never before had a toy company spent money on advertising year round. With television, however, toys could be marketed directly to children throughout the country. Thus with the slogan, You can tell its Mattel, its swell, the Handlers began a marketing revolution in the toy industry that produced an immediate payoff. The company sold many toy Burp Guns and made the Mattel brand name well known among the viewing audience. In 1. 95. 7 the company, exploiting the popularity of television westerns, introduced toy replicas of classic western guns and holsters. From the basic Burp Gun mechanism, Mattel developed the Fanner 5. Winchester rifle, complete with ejecting bullets. Mattels sales reached 9 million and the following year hit 1. Then in 1. 95. 9 Mattel made toy industry history with the introduction of the Barbie doll, the best selling toy of all time. The idea for the doll originated with Ruth Handler, who had observed that their daughter favored adult looking paper dolls over baby dolls. So the Handlers set to work designing a teenage fashion model doll and, despite a cool reception at the 1. New York Toy Fair, the result was a smash hit, propelling Mattel into the national spotlight. Barbie, the famed doll named after the nickname of the Handlers own daughter Barbara, soon prompted the founding of official fan clubs across the United States, which by 1.